ПІДСИЛЕННЯ МОТИВАЦІЇ ПЕРСОНАЛУ ТУРИСТИЧНИХ КОМПАНІЙ УКРАЇНИ В КОНТЕКСТІ КРОС-КУЛЬТУРНОЇ КОМУНІКАЦІЇ ТА ЕМОЦІЙНИХ МОТИВІВ
Ескіз недоступний
Дата
2019
Автори
Назва журналу
Номер ISSN
Назва тому
Видавець
Молодий вчений
Анотація
У статті досліджується питання удосконалення системи мотивації персоналу в галузі туризму в Україні в контексті міжнародного досвіду, впливу культурних чинників та задоволення емоційних потреб. Проаналізовано спільні та відмінні культурні фактори країн, які мають найбільш ефективні системи мотивації, зокрема США, Японії та Німеччини, та України, на основі моделей, запропонованих Г. Хофстеде, Е. Холлом, Ф. Тромпенаарса та Ф. Хемпдена-Тернера, а також досліджено існуючі методи мотивації в туристичних компаніях України та запропоновано методи підвищення мотивації персоналу з урахуванням зарубіжних моделей, спільних культурних вимірів та теорії емоційних мотивів Н. Нохрія. Дані рекомендації відповідають культурним характеристикам українців та повною мірою задовольняють усі чотири емоційні мотиви, створюючи сприятливі умови для ефективної роботи персоналу в галузі туризму.The article studies the issue of improving the staff motivation system in the travel and tourism industry in Ukraine in the context of international experience, the influence of cultural factors and satisfaction of emotional needs.
In the wake of the latest global trends, the issue of enhancing staff motivation in Ukrainian travel companies is relevant and requires development of an effective motivational model taking into consideration cross-cultural research and the emotional component of motivation. Not only do cultural peculiarities have an impact on a human’s outlook, but also on motivational factors. The common and distinct cultural dimensions of Ukraine and the countries with the most effective motivation systems, in particular the USA, Japan and Germany, are analyzed on the basis of the models proposed by G. Hofstede, E. Hall, F. Trompenaars and F. Hampden-Turner. The identification of the main cultural characteristics of the Ukrainians on the basis of these cultural models makes it possible to conduct a comparative analysis of the Ukrainian and foreign cultures in order to identify similar and distinctive features and define the components of the relevant foreign motivational models that can be effective in enhancing staff motivation in Ukrainian travel companies.
The existing methods of motivation in the travel companies of Ukraine are researched, and the measures aimed at staff motivation enhancement are suggested taking into account the foreign models, common cultural dimensions and the theory of emotional motives proposed by N. Nohria.
These recommendations correspond to the cultural dimensions of the Ukrainians and fully satisfy all the four emotional drives creating favourable conditions for the effective work of personnel in the travel and tourism industry.
A more advanced comparative analysis of the Ukrainian cultural peculiarities and other cultures with the view of identifying the relevant components of the motivation systems and creating a unified Ukrainian motivational model are the prospects of further research.
Опис
The article studies the issue of improving the staff motivation system in the travel and tourism industry in Ukraine in the context of international experience, the influence of cultural factors and satisfaction of emotional needs.
In the wake of the latest global trends, the issue of enhancing staff motivation in Ukrainian travel companies is relevant and requires development of an effective motivational model taking into consideration cross-cultural research and the emotional component of motivation. Not only do cultural peculiarities have an impact on a human’s outlook, but also on motivational factors. The common and distinct cultural dimensions of Ukraine and the countries with the most effective motivation systems, in particular the USA, Japan and Germany, are analyzed on the basis of the models proposed by G. Hofstede, E. Hall, F. Trompenaars and F. Hampden-Turner. The identification of the main cultural characteristics of the Ukrainians on the basis of these cultural models makes it possible to conduct a comparative analysis of the Ukrainian and foreign cultures in order to identify similar and distinctive features and define the components of the relevant foreign motivational models that can be effective in enhancing staff motivation in Ukrainian travel companies.
The existing methods of motivation in the travel companies of Ukraine are researched, and the measures aimed at staff motivation enhancement are suggested taking into account the foreign models, common cultural dimensions and the theory of emotional motives proposed by N. Nohria.
These recommendations correspond to the cultural dimensions of the Ukrainians and fully satisfy all the four emotional drives creating favourable conditions for the effective work of personnel in the travel and tourism industry.
A more advanced comparative analysis of the Ukrainian cultural peculiarities and other cultures with the view of identifying the relevant components of the motivation systems and creating a unified Ukrainian motivational model are the prospects of further research.
Ключові слова
мотивація персоналу, туристична компанія, емоційні потреби, методи мотивації персоналу, культурний вимір, staff motivation, travel company, emotional drives, methods of staff motivation, cultural dimension