Svitlana O. FedulovaDmytro Yu. KolosVitalii O. Loktiev2025-12-042025-12-042025-11-033041-2153 (print)3041-2161 (online)https://ir.duan.edu.ua/handle/123456789/6418The study is devoted to the issue of digital transformation of business structures and focuses on examining the conceptual foundations of the digital transformation of these entities. Digital transformation is one of the key trends in modern business. A vision of a paradigm shifts in development regulation, based on the consideration of digital methods of delivering value to the market has been outlined in the research. The essence of the digital transformation process lies in the creation of a new mode of production, characterized by the integration of human and artificial intelligence. It is substantiated that digital transformation is a strategic goal of the company, which requires a holistic approach and leads to a change in the very economic paradigm. It is noted that digital transformation is accompanied by the application of advanced technologies that serve as its foundation, and the study identifies a list of such technologies. It is revealed that technologies do not operate in isolation but create a powerful synergistic effect. Digital transformation fundamentally alters the way companies create value and generate profit. Instead of traditional models, digital technologies enable the development of new, innovative approaches that redefine market entry strategies. It is identified the key components of corporate digital transformation in the study, namely: the human factor, technological foundations, organizational change, and strategic development. The need for digital transformation is shaped by both external and internal factors that compel organizations to reconsider their strategy and operations. It is emphasized that the most challenging aspect of transformation is not technological but human and organizational. Cultural adaptation, employee engagement, and the enhancement of digital skills are critically important for overcoming resistance and minimizing risks. Transformational changes in the digital economy make businesses more flexible, innovative, and data-driven, yet they require a balance between technologies and the human factor. It is further noted that the next stages of digital transformation – including hyper-automation, cognitive robotics, and further integration of artificial intelligence – will demand continuous adaptation and innovative thinking from organizations to remain leaders in the era of the digital economy.otherdigital transformationbusinesshuman factorartificial intelligenceeconomic developmentdigital cultureцифрова трансформаціябізнеслюдський факторштучний інтелектекономічний розвитокцифрова культураArticle