Гаркуша, Інеса Вікторівна2018-01-012018-01-012011http://ir.duan.edu.ua/handle/123456789/396The article reveals the author's vision of total communicative (rhetorical) skills which are necessary for future advertisers for implementation of profes-sional communication. Students' rhethorical traning in High School should be aimed at these communicative skills.othercommunicative skills, rhetorical training, advertising specialist.Article