Trotsenko O.O.2025-01-062025-01-062024https://ir.duan.edu.ua/handle/123456789/4929In bachelor’s thesis considered the theoretical foundations of the company's communication policy and Internet marketing, analyzed the communication policy of Antron LLC, developed recommendations for new strategies for using Internet marketing in the communication policy of Antron LLC. Comprehensive Internet marketing strategies are proposed, which will have a proactive approach to interaction with the target audience through various digital channels, combined with the experience of a specialized manager of digital media, which will contribute to the improvement of LLC.encommunication policyinternet marketingmarketing mixcommunication toolsdevelopment of new enterprise strategiesanalysis of the communication policy of the enterpriseOther