Brui I.I.2025-01-062025-01-062024https://ir.duan.edu.ua/handle/123456789/4919The diploma thesis is dedicated to exploring the impact of the external environment on the marketing activities of an enterprise. It includes an analysis of key external factors such as economic, socio-cultural, political, technological, and environmental aspects, as well as their influence on marketing strategies. The thesis discusses theoretical foundations of environmental analysis, methods of conducting analysis, and practical examples of its application in the marketing strategy of an enterprise.enanalysis of external factorsmarketing activitiesenterpriseeconomic factorssocio-cultural factorspolitical factorstechnological factorsenvironmental factorsstrategic planningOther