Барташевская, Ю.Н.Котович, А.Р.2020-06-042020-06-042018http://ir.duan.edu.ua/handle/123456789/3073In the article the necessity of using CRM-system in the activity of modern enterprise is considered. The ex- perience of introducing a CRM-system into the enterprise activity is presented. Positive aspects of the impact of the implemented system on profit, efficiency of work of employees and the entire organization as a whole are considered.othercompetitiveness, profit, CRM-system,efficiencyArticle