Nahaitseva O.S2025-01-082025-01-082023https://ir.duan.edu.ua/handle/123456789/5069In the bachelor's qualification work, modern approaches to the essence of marketing activity and marketing management at the enterprise were considered, the state of the marketing activity of the Symbol enterprise was analyzed and evaluated, and ways of improving the marketing management of the Symbol network business were developed. Taking into account the specifics of the company's products and competitive conditions, it is proposed to select a target segment for the development of a complex of modern marketing communications based on a client-oriented approach.enmarketing activitymarketing management of the enterpriseinternal environmentmarket positionSWOT analysis