Білоткач Ігор Анатолійович2025-01-212025-01-212024-12-10978-83-63649-16-6https://ir.duan.edu.ua/handle/123456789/5201One of the key factors in ensuring the positive development of economic processes in the institutional environment related to the production and distribution of organic agricultural products, as well as a factor that will contribute to increasing the competitiveness of organic agribusiness, is ensuring a high-quality marketing audit of the institutional system for the distribution of organic products at the regional, national and international levels. The development and implementation of effective marketing institutions and their constant monitoring (audit) requires the creation of conditions for determining the effectiveness of the activities of a business entity, since institutionals are able to both contribute to the reduction of negative consequences caused by the functioning of market relations. It has been determined that the main element of the mechanism for the development of the organic agricultural products market is the formation of consumer demand, which must take into account all possible relationships and relationships of its objects and subjects, namely: resource, information, innovation, process approaches and will help ensure the maximum possible level of demand for organic agricultural products.It is argued that the development of competitive agriculture is important for creating jobs and ensuring the income of producers in the agricultural sector of the economy of any country, especially in periods of economic recession and other socio-economic difficulties. Despite the difficult circumstances in which the world economy is currently located, the production of high-quality and useful agricultural products is constantly provided with a certain demand. It is emphasized that the basis for the effectiveness of implementing a certain marketing mechanism for promoting organic agricultural products in modern business conditions is the marketing audit toolkit of motivational, technological, investment, financial, tax, and operational capabilities, which are optimally combined within a single economic architecture for the sale of organic agricultural products, the mechanism of effective interaction of which is at the center of further scientific research.endevelopment of competitiveagricultural sectorkey factorsmarketing auditmarketing distribution systemorganic agricultural productioneffective developmentThesis