Panova Vitalina2025-03-182025-03-182024https://ir.duan.edu.ua/handle/123456789/5962This paper explores the strategic investment project of establishing the Simple Sip Coffee Shop in the Netherlands. Conducted through comprehensive market analysis and regulatory compliance assessment, the research aims to position Simple Sip as a unique player in the Dutch coffee market. Findings reveal a growing demand for specialty coffee and a need for simplified yet sophisticated coffee experiences. The project emphasizes brand differentiation to cater to evolving consumer preferences and presents the calculation of the investment efficiency. Overall, the research contributes to understanding the dynamics of the Dutch coffee market and provides insights for successful international entrepreneurship.Investment climateDutch marketNPVPayback periodNet profitTaxesUnique Selling Proposition