Гаркуша, Інеса Вікторівна2018-01-012018-01-0120152222-1484 (print)http://ir.duan.edu.ua/handle/123456789/391The article presents rhetorical culture in the structure of professional speech of the future advertising specialist. The components of speech activity, signs of speech culture of the advertiser and leading functions of speech are described.otherspeech culture, advertising specialist, rhetoric, advertiser, communication, communicativenessArticle