Гаркуша, Інеса ВікторівнаКайко, Валерій Іванович2017-12-282017-12-282017-122522-4115 (print)2522-9133 (online)http://ir.duan.edu.ua/handle/123456789/191The article is devoted to the process of motivation as a process of forming a system of motives, motivating factors on the part of a motivating subject and as a target setting for the actions of a motivated subject. Attention is focused on the motivational profile of the employee or the entire work collective of the enterprise. It is shown that the motivational profile of enterprise employees can be built as a result of the implementation of motivational monitoring, which is a repetitive sequence of actions to analyze and measure the state of motivation of employees or the collective of the enterprise as a whole in dynamics.мотив, мотивація, мотиваційний профільArticle