Krutii Y. Y2025-01-082025-01-082023https://ir.duan.edu.ua/handle/123456789/5068In the qualification work, the theoretical and methodological foundations of the development of mmarketing measures for promotion on the Internet were considered, an analysis of the marketing activity of the enterprise was carried out, recommendations were developed for improving the promotion on the Internet of the enterprise "Elite Models Ukraine". For the model agency Elite Models Ukraine, taking into account its features, it was proposed to implement new measures for promotion on the Internet, and optimization of the agency's social networks was also carried out.enpromotion on the Internetanalysis of marketing activitysegmentationeffectiveness of promotion on the Internetcontent marketingcontextual advertisingsocial networksmarketing activity of the enterprise