Rhetorikal culture in the structure of professional and communicative personality culture of the future advertiser
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Дата
2015
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Новый университет г. Йошкар-Ола, Республика Марий Эл, Россия
Анотація
The article presents rhetorical culture in the structure of professional speech of the future advertising specialist. The components of speech activity, signs of speech culture of the advertiser and leading functions of speech are described.
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Ключові слова
speech culture, advertising specialist, rhetoric, advertiser, communication, communicativeness