THE ROLE OF COMMUNICATIVE COMPETENCE FOR INTERNATIONAL BUSINESS RELATIONSHIP DEVELOPMENT IN THE MULTICULTURAL CONTEXT
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Дата
2024
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Видавець
AD ALTA: JOURNAL OF INTERDISC IPLINARY RESEARCH
Анотація
The article examines the essential features and role of communicative competence in modern international business. The increasing influence of cultural, historical, geopolitical factors and national security considerations on the landscape of international business and the interaction of existing and potential partners is described. The study also touches on the phenomenon of glocalization and its impact on international business and cross-cultural communicative competence. A three dimensional model of cross-cultural communicative competence in international business, covering factors (dimensions) of globalization, glocalization, and national security is proposed.
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Ключові слова
international business, cross-cultural communicative competence, globalization, glocalization, multicultural landscape