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DEVELOPMENT AND METHOD OF IMPLEMENTATION OF THE INTERNATIONAL INVESTMENT PROJECT “BEAUTY SALON IN THE USA”
(2022) Alina Shevchuk
The goal of this paper is to look at the US economy, identify significant areas for investment, evaluate the risks and opportunities that come with it, design a plan to open a beauty salon in the US, and present all of the necessary calculations to decide whether or not to participate in the project. The economic and demographic situation in the United States was investigated, revealing both its strengths (a highly developed financial system, high living standards and high consumption, and a high level of scientific and technological development) and weaknesses (a highly developed financial system, high living standards and high consumption, and a high level of scientific and technological development) (huge US public debt, lack of gold reserves, deposits in the country, as well as the presence of a rather strange and aggressive foreign policy of the US government). In addition, the attractiveness of the United States as a target for foreign investment was examined, present developments in this area were forecasted, and the country was appraised as a commercial destination. Finally, the thesis contains the justification for the chosen project, its description (competitive advantages, competitor analysis), and important indicators such as NPV, PP, and PI, which show the project's effectiveness.