The degree paper considers theoretical and practical aspects of the positioning of
marketing in social networks and its impact on business in England, studies the state and
trends of its development, as well as systematizes the classification of the studied product
group and factors that shape the range and quality. A study of the UK market and the
relevance of this industry in 2022, resulting in the highest quality business strategy for the
agency, has been conducted.
This has allowed modelling the situation in the social marketing market, segmenting
potential customers in the market under the study, determining the customer’s profile and
developing a business strategy for the future, which enables justification of the production
and product range policies of the researched area