Перегляд за Автор "Anastasiia Rymshyna"

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    DEVELOPMENT AND WAYS OF THE IMPLEMENTATION OF THE INTERNATIONAL INVESTMENT PROJECT “DIGITAL GROWTH AGENCY FOR SMEs IN AUSTRIA”
    (2025) Anastasiia Rymshyna
    The aim of this thesis is to develop an international investment project that supports the digital transformation of SMEs in Austria. The research includes macroeconomic and sectoral analysis, desk-based review of policy and digital trends, and financial modelling. Austria’s economic stability, EU membership, and strong innovation support make it an attractive location for foreign investment. At the same time, structural weaknesses such as a digital skills gap, limited SME access to public funding, and complex regulation create significant barriers for small businesses. These challenges reveal a clear market need, which the proposed Digital Growth Agency aims to meet through personalised, scalable services. Financial forecasts confirm the project's viability and its potential for social and economic value creation.