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    Development and ways of implementation of the international investment project “E-commerce business for the sale of ecofriendly products in South Korea”
    (2025) Bohdan Malysh
    This research focuses on the development and implementation of an international investment project aimed at creating an e-commerce business for selling eco-friendly products in South Korea. The study begins with an analysis of South Korea’s current economic situation, sectoral structure of GDP, monetary and fiscal policies, and demographic trends. Special attention is given to the country’s foreign economic activity, including its export-import performance, trade patterns, and capital movement. The research also evaluates global opportunities and threats influencing South Korea’s economic positioning and its investment attractiveness for foreign investors, particularly in the growing eco-friendly sector. The core of the study is dedicated to the design of the e-commerce project, including market research, legal frameworks, investment models, and financial calculations. A methodology for assessing the investment attractiveness of the project is developed based on market demand, sustainability trends, regulatory environment, and potential return on investment. The study concludes that South Korea offers a favorable environment for launching an eco-conscious e-commerce initiative, with strategic advantages in technology, consumer behavior, and international trade integration.