Перегляд за Автор "Borodko Viktoria"

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    Analysis of the International E-commerce’s Market Experience Implemented in Ukraine’s E-commerce Market
    (2023) Borodko Viktoria
    This master's thesis will investigate the various areas of e-commerce in the Ukrainian market, as well as explain why and how they work. The first chapter of the thesis is devoted to theoretical issues concerning e-commerce, such as its history, types, and features. Because e-commerce includes both retail and wholesale goods and services, the first chapter of this thesis will provide a more complete description of what e-commerce is, including topics such as market behaviour, market segmentation, market analysis, and the internet payment system. In the second chapter, we will introduce the company as a subject of the research and also we will analyse the performance and impact of the innovations which were implemented in the researched company. In chapter three we will give some recommendations regarding its possible performance based on three scenarios.