Перегляд за Автор "Hanna Popova"

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    Development and ways of implementation of the international investment project «Hotel business in Finland»
    (2025) Hanna Popova
    The thesis analyzes the current state of the Finnish economy, its competitive advantages and fiscal policy, which form a favorable investment climate in Northern Europe. On the basis of statistical, comparative and SWOT analysis, key development trends have been identified: a shift in emphasis on innovation, green energy transition and digitalization of the service sector. The dynamics of foreign direct investment, the structure of the tourist flow and the competitive environment of the hotel market are studied; The stable demand for high-quality accommodation facilities, especially in the business and environmental segments, is substantiated. An international investment project has been proposed to create a 50-room energy-efficient hotel in the Turku region. Marketing, technical and organizational development of the concept was carried out, an estimate of capital expenditures was formed, a financing structure and an operating model were developed financial feasibility is assessed through NPV, IRR, payback periods, and sensitive analysis; A risk management package and recommendations for the use of grant programs and tax incentives for green buildings have been developed. The practical significance of the work lies in the possibility of applying the proposed solutions to attract foreign capital to the hotel sector in Finland in order to form a roadmap for the implementation of the project in the context of post-pandemic tourism growth.