Перегляд за Автор "Kuzmenko, Oksana"

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  • Ескіз
    Документ
    DIRECTIONS OF INCREASE OF COMPETITIVENESS OF THE ENTERPRISE
    (International Journal of Innovative Technologies in Economy, 2018-05-17) Kuzmenko, Oksana
    Methodical and practical approaches to determining the directions of increasing the competitiveness of the enterprise in the conditions of globalization as one of the criteria of efficiency and demand for products
  • Ескіз
    Документ
    Substantiation of the Choice Diversification Strategy for Ensuring the Safety of the Enterprise Activity
    (2019-11-01) Kuzmenko, Oksana; Ignatyuk, Anzhela; Doroshenko, Andrii; Koptieva, Hanna; Vitrenkoo, Andrii; Khumarova, Nina
    The development of diversification enables the enterprise to provide economic security, achieve competitive advantages and minimise the risks of its activities. The research in the article is divided into three main blocks: In the first, the theoretical foundations for substantiating the choice of strategy for diversification of the production enterprise were summarized. The second proposes a methodologyof technology of choice of production strategies for ensuring the safety of the enterprise activity. The third block contains the development of recommendations to justify the choice of diversification strategy:the mechanism of formation and realization of diversification policy of the enterprise is offered;the use of the peer review method to justify the choice of diversification strategy is clearly presented (possible directions of strategy of diversification of activity are identified and the most promising directions of strategy of diversification of activity of investigated enterprise are selected by the method of a priori ranking);developed the methodological foundations for managing the diversification strategies of an industrial enterprise, which is a necessary element of the systematic support of the strategy of diversification of the enterprise activity (proposed an integrated algorithm for managing the diversification strategies of industrial enterprises; a fragment of the matrix of the choice of the type of diversification was developed, based on the goals and motivational reasons;the hierarchical structure of the decision-making system for the choice of rational diversification strategy is proposed and the scale of values of confidence coefficients is developed.
  • Ескіз
    Документ
    THE MECHANISM OF STIMULATION OF THE DOMESTIC MARKET OF REAL ESTATE IN MODERN CONDITIONS
    (2019-04-04) Kuzmenko, Oksana
    The ways of improving the mechanism of stimulation of the domestic real estate market in modern conditions are considered: from the standpoint of its specific features and features of its subjects, as well as the regularities of functioning both in the market as a whole and in its separate sectors; in conjunction with the investment and commodity markets, the market of services taking into account the transfer of their features to the functioning of the real estate market; taking into account the existing developing infrastructure.
  • Ескіз
    Документ
    THEORETICAL ASPECTS OF TRADE ENTERPRISE AND POPULATION NEEDS
    (Higher School of Social and Economic, 2019-05-01) Kuzmenko, Oksana