Перегляд за Автор "Oleksandr A. Zadoia"

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  • Ескіз
    Документ
    Contextualizing attitude-intention-behaviour triad with green marketing & sustainable practices: an ISM approach
    (Alfred Nobel University, 2025-07-04) Simran Babu; Saroj Kumar Sahoo; Oleksandr A. Zadoia
    Purpose: Although the relationship between behavioural intention and certain behaviour is a widely proven fact, the context in which this relationship develops has yet to be explored. Therefore, this study aims to examine the contextual relationship between green purchase behaviour and green purchase intention, customers’ attitudes towards green shopping, customers’ culture, customers’ awareness of sustainable practices, perceived risk, and socio-demographic factors. Research methodology & design: This study followed a qualitative approach, where the contextual relationships of the above-mentioned factors were studied with the ISM (Interpretive Structural Modelling) technique. An extensive literature review and opinions of some experts enabled the authors to establish the contextual relationships among the identified variables/elements. Findings: The major findings indicate that green purchase behaviour is driven by the other aforementioned elements including the green purchase intention and attitude. The socio-demographic variables carry highest driving power, suggesting that these variables form the ground for abovementioned intention and behaviour. Originality: The new structural model based on contextual relationships makes a significant contribution to the existing theories and concepts related to the attitude-intention-behaviours triad. Practical & social implications: A clear understanding of the aforementioned triadic relationship can provide innovative pathways for marketing strategies, with maximum consideration for the economy and society at large. The newly developed model also provides strategic inputs to the public planners for sustainable practices in the society. Limitations & Implications: Empirical testing of the model with psychometric properties can provide wider applicability of this study.
  • Ескіз
    Документ
    Leadership without borders: shaping enterprise competitiveness in the global economy
    (Alfred Nobel University, 2025-11-03) Oleksandr A. Zadoia; Alisa S. Mahdich
    The article explores the strategic role of global leadership in shaping enterprise competitiveness within the modern global economy. The authors analyze the transformation of leadership approaches from local to global levels, driven by deepening international economic integration and the increasing complexity of the business environment. It is argued that traditional leadership models – based on homogeneous cultural contexts and centralized decision-making – are ineffective when managing multicultural, geographically dispersed teams. Modern global leadership requires a fundamental shift in mindset: from operational control to strategic vision, from authoritarian management to collaboration, and from local expertise to intercultural intelligence. The article identifies the key competencies of an effective global leader: cultural intelligence as the ability to recognize and appropriately respond to cultural differences; adaptive communication styles; strategic thinking for synthesizing information from diverse sources; the ability to delegate authority; and fostering an innovative organizational culture. The study provides an in-depth analysis of competitiveness factors in the global economy, shaped by the complex interaction of three key groups: macroeconomic conditions (geopolitical dynamics, trade agreements, currency fluctuations), microeconomic efficiency (innovation, operational excellence, product quality), and digital technologies (big data analytics, artificial intelligence, digital platforms). Particular attention is paid to the role of digital transformation in reshaping the nature of global leadership. The authors show how digital technologies enable new tools for managing distributed teams, accelerating decisionmaking processes, and personalizing customer engagement, while simultaneously demanding new competencies in data management and understanding the potential of artificial intelligence. The findings demonstrate that successful global leaders act as integrators – combining local expertise with global strategy – capable of adapting to diverse cultural contexts and creating synergy among varied teams, thereby turning cultural diversity into a competitive advantage. The study underscores the need for a holistic approach to developing global leadership, one that integrates intercultural competence, strategic thinking, technological literacy, and change management skills. Enterprises that invest in developing these leadership qualities gain significant competitive advantages through greater adaptability to market changes, enhanced innovation capacity, and more effective utilization of global opportunities.