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Документ ANALYSIS OF THE ADVERTISING MARKET AND IMPROVEMENT OF THE MARKETING MIX OF THE ADVERTISING AGENCY(2024) Popeiko Z.M.In this Bachelor's qualificaiton work, study on the modern principles of advertising activities of enterprises in a competitive market environment and the theoretical foundations and methods of implementing advertising activities in the practice of an advertising agency were conducted, and, as a result, practical recommendations for improving the advertising activities of an advertising agency, were conducted. The work also analyses the marketing budget and the expected results of the activities to achieve the goal of effective agency promotion on the Internet.