Перегляд за Автор "Yana Mazurenko"

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    DEVELOPMENT AND WAYS OF IMPLEMENTATION OF THE INTERNATIONAL INVESTMENT PROJECT «OPENING A FURNITURE STORE IN CANADA»
    (2025) Yana Mazurenko
    The aim of this thesis is to develop a detailed business plan and assess the feasibility of launching a furniture store in Canada. The paper discusses Canada’s macroeconomic indicators, Canada’s investment climate and analyzes risks and advantages of investing in Canadian retail industry. Focus is placed on furniture industry growth trends, demand drivers and sustainability needs. The analysis focuses on economic and demographic factors within Canada, including positive attributes like a strong political, economic environment, high household income, the willingness of Canada to accept foreign investment. The Canadian furniture market framework and potential were examined, and Toronto and other urban centers were identified as the most suitable marketplaces for business development. The thesis also learns consumer preference for eco-friendly and personalized furniture products. This work features a complete business plan investment rationale-market research, competitive analysis, investment budget, funding structure, and three-year projected finances. The profitability and efficiency of the proposed project were also determined through the calculation of the NPV, PI, and PP.