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    Development and ways of implementation of the international investment project “Beauty Salon Opening” in Spain
    (Університет імені Альфреда Нобеля, 2021) Yavtushynska, Khrystyna
    The aim of this paper is to develop the project of beauty salon opening in Spain and provide all the required calculations for making a decision regarding the investment of the project. Furthermore, the main tasks are to examine the Spanish economy, identify key areas for investment, and assess the risks and opportunities associated with this. Both economical and demographical situation in Spain were examined, what allowed to define its strengths (highly developed service sectors, favorable conditions for immigration, fair competition and not perverted trade), and weknesses (high level of unemployment, demographic crisis, public debt). Furthermore, the attractiveness of Spain as an object of foreign investment was analysed, ongoing trends in this area were forecasted and the country was considered as a place for doing business. Finally, the thesis includes a justification for the chosen project, its description (competitive advantages, analysis of competitors) and the key indicators, such as NPV, PP and PI, which reflects the efficiency of the project.