Перегляд 2024 Master's Degree in International Economic Relations (Students) / 2024 Магістри Міжнародні економічні відносини (Студенти) за Ключові слова "tourism"
This paper investigates the international development of the hotel business and its
implications for Ukraine. It examines global trends in the hotel industry, including the
growth of international hotel chains, their impact on economies and how these can be
adapted to the Ukrainian context. The state of the hotel industry in Ukraine is also
analyzed. The study identifies international best practices and assesses their applicability
to Ukraine. Using a mixed-methods approach, it offers insights into the integration of
global best practices into Ukraine's hotel industry. The research finds that Ukraine's hotel
business, while facing challenges, has significant potential for growth by adopting
international strategies, mainly they are made for implementing these practices in Ukraine
to enhance its economic development and tourism competitiveness. Recommendations
focus on implementing digital innovations, adopting sustainable practices, enhancing
staff training, and advocating for supportive government policies. The thesis contributes
valuable insights for stakeholders in Ukraine's hotel industry and offers a foundation for
future research in this area