The aim of this thesis is to develop an international investment project that
supports the digital transformation of SMEs in Austria. The research includes
macroeconomic and sectoral analysis, desk-based review of policy and digital
trends, and financial modelling. Austria’s economic stability, EU membership, and
strong innovation support make it an attractive location for foreign investment. At
the same time, structural weaknesses such as a digital skills gap, limited SME access
to public funding, and complex regulation create significant barriers for small
businesses. These challenges reveal a clear market need, which the proposed Digital
Growth Agency aims to meet through personalised, scalable services. Financial
forecasts confirm the project's viability and its potential for social and economic
value creation.