The main aim of this thesis is to develop and propose ways to implement an
international investment project titled “Opening of the Ukrainian multi-brand store” in
Austria. The research was conducted through an extensive analysis of Austria's
economic landscape, including its labor market, foreign economic activities, and
investment climate, tested through the hypothesis that such a venture would be
economically viable and beneficial. Key findings indicate that Austria's stable economy,
high demand for diverse fashion products, and favorable investment climate create an
ideal environment for the proposed store. Additionally, the project promises significant
returns on investment and strengthens bilateral trade relations.