Development and ways of implementation of the international investment project “Opening а liquor store in Saudi Arabia”
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2024
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The goal of this thesis is to devise and investigate strategies for carrying out a
global investment project that will establish a liquor store in Saudi Arabia. Given
that Saudi Arabia is renowned for having severe rules governing the sale and
consumption of alcohol, this topic is quite pertinent. Potential investment prospects
in this field can now be considered in light of the recent socio-economic reforms
implemented under the Vision 2030 program. The paper analyzes the current state
of the alcoholic beverages market in Saudi Arabia and the region as a whole, legal
and regulatory aspects affecting the implementation of the project, potential risks
and ways to minimize them, a marketing strategy for a successful market entry, as
well as financial calculations and economic justification of the project . A great deal
of focus is placed on the examination of Saudi Arabia's economy and how open it is
to foreign investment, which is crucial to the project's successful completion. The
study's findings indicate that, provided a number of prerequisites and conditions are
satisfied, it is feasible to build a liquor store in Saudi Arabia. This allows for the
minimization of risks and guarantees a high degree of investment profitability. The
suggested guidelines and tactical measures could prove beneficial for investors
contemplating venturing into the alcohol industry in nations with significant
legislative and cultural obstacles.