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https://ir.duan.edu.ua/handle/123456789/1969

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Перегляд Магістри за Автор "Mashkova, Daria"

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    Directions for increasing the competitiveness of Ukrainian goods and services in the world market
    (Університет імені Альфреда Нобеля, 2022) Mashkova, Daria
    The international competitiveness of Ukraine in the global economy was examined. The work's goal is to examine Ukraine's competitiveness in the global economy. The concept of macroeconomic and institutional elements affecting Ukraine's competitiveness is presented. It has been established that a strong state with an established and developed market and industry structure, high commercial activity of entrepreneurs, qualified professionals, and advanced scientific capacity is the primary requirement for obtaining a high degree of competitiveness for a country. The characteristics of the Ukrainian economy and its role in the worldwide global environment have been defined based on an analysis of global competitiveness ratings. The macroeconomic and institutional factors that are boosting Ukraine's global competitiveness have been revealed. It was discovered that political instability and technological backwardness are linked to Ukraine's declining competitiveness in international rankings. As a result, one of the most significant objectives of the Ukrainian government is to find measures to improve the country's competitiveness in the global economy. In order for the national economy to reach a new level of development and international competitiveness, it was proposed that the issue of "digital divide" and unequal Internet access be addressed, as well as economic transformation and the effective use of the country's innovative development potential.