This thesis examines strategies for developing and implementing an international
investment project aimed at establishing a company for the construction and installation
of solar panels in Japan. The study evaluates the relevant economic trends of the Japanese
economy, its role and position in the global business landscape, and the investment
project's economic attractiveness. A mixed-methods approach was used to conduct this
study, including a literature review, a survey, and a financial analysis. The results show
significant potential for investment in such projects in the Japanese market due to strong
overall conditions that favor profitable growth opportunities, especially for establishing
renewable energy technology companies. The study provides actionable information for
decision-makers and industry professionals, highlighting the opportunities and challenges
in the solar energy sector, thereby contributing to the growth of the sector.