This paper explores the strategic investment project of establishing the Simple Sip
Coffee Shop in the Netherlands. Conducted through comprehensive market analysis and
regulatory compliance assessment, the research aims to position Simple Sip as a unique
player in the Dutch coffee market. Findings reveal a growing demand for specialty coffee
and a need for simplified yet sophisticated coffee experiences. The project emphasizes
brand differentiation to cater to evolving consumer preferences and presents the
calculation of the investment efficiency. Overall, the research contributes to
understanding the dynamics of the Dutch coffee market and provides insights for
successful international entrepreneurship.