2023-2024 Бакалаври Маркетинг

Постійне посилання зібрання

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ANALYSIS OF THE ADVERTISING MARKET AND IMPROVEMENT OF THE MARKETING MIX OF THE ADVERTISING AGENCY
(2024) Popeiko Z.M.
In this Bachelor's qualificaiton work, study on the modern principles of advertising activities of enterprises in a competitive market environment and the theoretical foundations and methods of implementing advertising activities in the practice of an advertising agency were conducted, and, as a result, practical recommendations for improving the advertising activities of an advertising agency, were conducted. The work also analyses the marketing budget and the expected results of the activities to achieve the goal of effective agency promotion on the Internet.
DEVELOPMENT AND ORGANISATION OF AN ADVERTISING CAMPAIGN
(2024) Stepanovych V.V.
The qualification work is divided into 3 parts: theoretical, analytical and practical. The work is aimed at understanding how to organise and develop an advertising campaign that would be placed on several platforms. The stages of developing an advertising campaign, how to form a budget, and how to evaluate the effectiveness of these actions were outlined. For the company “Nasha Ryaba”, an analysis of the company's activities, an analysis of the market in which the company operates, a SWOT analysis were conducted and a draft advertising campaign was developed with proposals for the budget that should be allocated for these actions.