The qualification work is divided into 3 parts: theoretical, analytical and practical. The work is aimed at understanding how to organise and develop an advertising campaign that would be placed on several platforms. The stages of developing an advertising campaign, how to form a budget, and how to evaluate the effectiveness of these actions were outlined. For the company “Nasha Ryaba”, an analysis of the company's activities, an analysis of the market in which the company operates, a SWOT analysis were conducted and a draft advertising campaign was developed with proposals for the budget that should be allocated for these actions.