2023-2024 Бакалаври Маркетинг

Постійне посилання зібрання

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ANALYSIS OF THE ADVERTISING MARKET AND IMPROVEMENT OF THE MARKETING MIX OF THE ADVERTISING AGENCY
(2024) Popeiko Z.M.
In this Bachelor's qualificaiton work, study on the modern principles of advertising activities of enterprises in a competitive market environment and the theoretical foundations and methods of implementing advertising activities in the practice of an advertising agency were conducted, and, as a result, practical recommendations for improving the advertising activities of an advertising agency, were conducted. The work also analyses the marketing budget and the expected results of the activities to achieve the goal of effective agency promotion on the Internet.
DEVELOPMENT OF MARKETING MEASURES TO PROMOTE THE PRODUCT ON THE INTERNET
(2024) Kosharna O.O.
The qualification work analyses the development and implementation of marketing strategies for a product on the Internet. Modern concepts and tools of marketing in the digital space were studied, and their impact on product promotion was determined. The analysis of the current state of the company ‘FOP Kholodova Kristina Igorevna’ in the context of online marketing allowed to identify key aspects and develop recommendations for its improvement. The article also analyses the marketing budget and the expected results of the activities to achieve the goal of effective product promotion on the Internet.