(Університет імені Альфреда Нобеля, 2022) Bobyliev, Ivan
The paper examines the current state and trends of the Ukrainian economy over the past thirty years, concentrating on a sphere of services and tourism in particular. The problem of undeveloped and stagnating hotel business and tourism sectors has been investigated. The paper explores the ways and methods of solving this problem, since the service sector and this sector are key in many economically developed countries around the world, where Ukraine, unfortunately, is not included, although it has great potential for development in this direction. The role of the state in the development of tourism and hotel business, as well as ways of attracting international investors for the development of this sector of the economy, has been studied. The examples of the development of tourism and hotel business in Turkey and Georgia are studied, and conclusions are drawn regarding whether the development strategies of these countries are applicable to Ukraine.