CONSUMER BEHAVIOR, ITS PECULIARITIES AND SIGNIFICANCE FOR ENTERPRISE’S MARKETING ACTIVITY

dc.contributor.author	Gerasymovych A.I.
dc.date.accessioned	2025-01-06T15:59:42Z
dc.date.available	2025-01-06T15:59:42Z
dc.date.issued	2024
dc.description.abstract	The theoretical foundations of analysis of consumer behaviour in the context of the enterprise's marketing strategy are studied. The influence of marketing tools of the company "GoMage" on consumer behaviour is analysed using SWOT-analysis, PESTEL-analysis and other methods that allow to assess the internal and external environment of the company. An analysis of the results of observation and focus group research aimed at determining the effectiveness of the “GoMage” company's marketing activities at the consumer level is carried out. On the basis of the obtained data, marketing recommen
dc.identifier.uri	https://ir.duan.edu.ua/handle/123456789/4920
dc.language.iso	en
dc.subject	consumer behaviour
dc.subject	the company "GoMage"
dc.subject	marketing tools
dc.subject	analysis
dc.subject	recommendations
dc.subject	marketing strategies
dc.subject	relationship management
dc.title	CONSUMER BEHAVIOR, ITS PECULIARITIES AND SIGNIFICANCE FOR ENTERPRISE’S MARKETING ACTIVITY
dc.title.alternative	Поведінка споживачів, її особливості та значення для маркетингової діяльності підприємства
dc.type	Other

Файли

Зараз показуємо 1 - 1 з 1

Зараз показуємо 1 - 1 з 1