DEVELOPMENT AND ORGANISATION OF AN ADVERTISING CAMPAIGN

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dc.contributor.authorStepanovych V.V.
dc.date.accessioned2025-01-06T16:38:28Z
dc.date.available2025-01-06T16:38:28Z
dc.date.issued2024
dc.description.abstractThe qualification work is divided into 3 parts: theoretical, analytical and practical. The work is aimed at understanding how to organise and develop an advertising campaign that would be placed on several platforms. The stages of developing an advertising campaign, how to form a budget, and how to evaluate the effectiveness of these actions were outlined. For the company “Nasha Ryaba”, an analysis of the company's activities, an analysis of the market in which the company operates, a SWOT analysis were conducted and a draft advertising campaign was developed with proposals for the budget that should be allocated for these actions.
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/4928
dc.language.isoen
dc.subjectadvertising company
dc.subjectadvertising company budget
dc.subjectanalysis of the effectiveness of advertising activities
dc.subjectmarketing
dc.subjectadvertising
dc.titleDEVELOPMENT AND ORGANISATION OF AN ADVERTISING CAMPAIGN
dc.title.alternativeРозробка та організації рекламної компанії
dc.typeOther

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