Development of a program to promote a new product onto the market

dc.contributor.author	Borodina Y.M.
dc.date.accessioned	2025-01-08T09:24:38Z
dc.date.available	2025-01-08T09:24:38Z
dc.date.issued	2023
dc.description.abstract	This bachelor's thesis is devoted to the development of a program for the promotion of a new product onto the Ukrainian market. The main goal of the study is to develop an effective promotion program for the Carlsberg Ukraine company to successfully introduce their new product onto the market and promote it to the target audience. The work includes a comprehensive analysis of the market, including the study of the characteristics of the target segment, the competitive environment, trends and changes in the market. A marketing program is being developed, which includes strategies for product positioning, branding, advertising and promotional activities. At the same time, the peculiarities of the target segment, their needs, expectations and methods of communication are taken into account.
dc.identifier.uri	https://ir.duan.edu.ua/handle/123456789/5064
dc.language.iso	en
dc.subject	promotion program development
dc.subject	new product
dc.subject	marketing strategy
dc.subject	target segment
dc.subject	competitive environment
dc.subject	effectiveness
dc.subject	marketing segmentation
dc.subject	marketing company.
dc.title	Development of a program to promote a new product onto the market

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