DEVELOPMENT AND IMPLEMENTATION OF THE INTERNATIONAL INVESTMENT PROJECT “OPENING A BEAUTY SALON IN NORWAY”
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Дата
2023
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Анотація
The aim of this article is to develop a project for opening a beauty salon in Norway
and provide all the necessary calculations to make a decision on investing in the project.
In addition, the main tasks are to study the Norwegian economy, identify key areas for
investment and assess the associated risks and opportunities. Both the economic and
demographic situation in Norway is considered, which made it possible to determine its
strengths (a highly developed service sector, favorable conditions for immigration, fair
competition and unprevented trade), and weaknesses. In addition, the attractiveness of
Norway as an object of foreign investment was analyzed, current trends in this area were
predicted, and the country was considered as a place for doing business. Introduced
surveys of consumption in investment resources, outlined the organizational and legal
form of the establishment of the enterprise, as well as carried out surveys of the main
indications, as they gave an opportunity to assess the investment attractiveness of the
project. The Norwegian government continues to liberalize its foreign investment
legislation mandated closer compliance with EU standards and the flow of the last decade
has reduced red tape to make investment easier. This creates favorable conditions for the
organization of small business enterprises, where it is possible to combine investment and
the creation of a workplace for the investor himself. Finally, the thesis includes the
rationale for the selected project, its description (competitive advantages, competitor
analysis) and key indicators, such as NPV, PP and PI, reflecting the effectiveness of the
project.
Опис
Ключові слова
Norwegian economy, investment climate, direct foreign investment, international investment activity, NPV, payback period of the investment project, investment efficiency