COMPETITIVENESS OF THE ENTERPRISE AND THE MAIN DIRECTIONS OF ITS IMPROVING

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dc.contributor.authorChebanova I.A.
dc.date.accessioned2025-01-06T16:16:38Z
dc.date.available2025-01-06T16:16:38Z
dc.date.issued2024
dc.description.abstractThe bachelor's thesis examines the theoretical and methodological foundations of enterprise competitiveness, evaluates the competitiveness of LLC "Pyatikhatsky Plant of Metallurgical Mixtures" in the defined marketing environment, and proposes directions for its improvement. A comprehensive analysis of the product market for LLC "Pyatikhatsky Plant of Metallurgical Mixtures" was conducted, including competitor analysis, market segmentation, identification of target segments, and product positioning. Given the specifics of the company's products and competitive conditions, the implementation of a product model for organizing the marketing department was proposed. It is recommended to conduct a marketing audit twice a year by the company's own efforts, which will enhance the competitiveness of the company in the market.
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/4925
dc.language.isoen
dc.subjectenterprise competitiveness
dc.subjectcompetitive advantages
dc.subjectmethods for assessing competitiveness
dc.subjectmarketing analysis
dc.subjectPEST analysis
dc.subjectSWOT analysis
dc.subjectmarketing audit
dc.subjectenhancing competitiveness
dc.titleCOMPETITIVENESS OF THE ENTERPRISE AND THE MAIN DIRECTIONS OF ITS IMPROVING
dc.title.alternativeКонкурентоспроможність підприємства та основні напрями її підвищення
dc.typeOther

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