DEVELOPMENT OF MARKETING ACTIVITIES TO IMPROVE CUSTOMER SERVICE OF THE ENTERPRISE

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dc.contributor.authorHryshyna A.Ye.
dc.date.accessioned2025-01-06T16:04:00Z
dc.date.available2025-01-06T16:04:00Z
dc.date.issued2024
dc.description.abstractIn the qualification work of the bachelor, the theoretical and methodological foundations of the client service of the enterprise were considered, a marketing analysis and a marketing audit of the activities of the enterprise "RUSH" aimed at the development of the client service of the brand "Eva" were carried out. Taking into account the specifics of the operations of the company, it was suggested to integrate the AI model into the customer service, it was recommended to choose a contractor who specializes in the development, support and integration of the AI model. Making such a decision will contribute to the improvement of the company's customer service, as well as other areas of the company's activity
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/4921
dc.language.isoen
dc.subjectcustomer service of the enterprise
dc.subjectcustomer experience
dc.subjectartificial intelligence (AI)
dc.subjectcustomer journey
dc.titleDEVELOPMENT OF MARKETING ACTIVITIES TO IMPROVE CUSTOMER SERVICE OF THE ENTERPRISE
dc.title.alternativeРозробка маркетингових заходів з удосконалення обслуговування клієнтів підприємства
dc.typeOther

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