The representation of the Other in foreign tourist guidebooks of Belarus.
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Файли
Дата
2018
Автори
Назва журналу
Номер ISSN
Назва тому
Видавець
Університет імені Альфреда Нобеля
Анотація
T
he theoretical framework of the current paper is formed by the cornerstones that
become the methodological landmarks of the analysis. First, it is a constructivist
approach to the discourse of tourist guides implying that in the linguistic representation
of people, places, or events discursive choice not only depicts reality but creates its ideologically
preferable version. It is obvious that such concepts as representation and the Other are key to
the postcolonial studies that investigate the interaction between different sociocultural powers
in society, and the mechanism of Western cultural dominance over the East.
Опис
The current article aims at analyzing foreign tourist guides of Belarus published during 1994–2016
through the lens of postcolonial theory. It presents ideological predispositions of the colonial discourse;
demonstrates that in the analyzed guides cultural colonialism is represented by the motifs of (1) victimity,
(2) backwardness, (3) isolation and marginality, (4) inability of the colonial Other for self-representation
(or the motif of imperceptibility). The article also demonstrates the narrative modes of representing the
colonial Other that contribute to the abovementioned motifs – the passive voice of verbs, iterative
repetition of words and phrases with a negative connotation, different types of tropes, the trope of
humour.
Ключові слова
Belarus, representation, tourist guide, cultural colonialism, the Other.