INTERNET MARKETING AS A MEANS OF IMPROVING THE COMMUNICATION ACTIVITY OF THE ENTERPRISE

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dc.contributor.authorSolomonova D.A.
dc.date.accessioned2025-01-06T16:19:58Z
dc.date.available2025-01-06T16:19:58Z
dc.date.issued2024
dc.description.abstractIn the bachelor’s thesis, the theoretical aspects of communication activities of enterprise are researched, in particular, the concept and principles of marketing communications, the role of communications in strategic management, and the main tools and channels of communications at the enterprise. An analysis of the economic activity of "Oleina" trademark is carried out, including a description of the activity, analysis of the existing system of sales promotion, market, segmentation and positioning of goods, as well as SWOT-analysis. Directions for improving the Internet marketing at enterprise are proposed. Specific measures for website development, search engine marketing (SEM), social media presence (SMM) and content marketing have been developed. A marketing budget is developed and an economic justification of the proposed measures aimed at improving the efficiency of communication activities, increasing sales and improving the image of the enterprise is carried out. The implementation of the proposed measures will contribute to the sustainable development of "Oleina" brand and increase its competitiveness in the market.
dc.identifier.urihttps://ir.duan.edu.ua/handle/123456789/4926
dc.language.isoen
dc.subjectInternet marketing
dc.subjectcommunication activities
dc.subjectwebsite
dc.subjectsearch engine marketing
dc.subjectsocial networks
dc.subjectcontent marketing
dc.subject“Oleina” trademark
dc.titleINTERNET MARKETING AS A MEANS OF IMPROVING THE COMMUNICATION ACTIVITY OF THE ENTERPRISE
dc.title.alternativeІнтернет-маркетинг як засіб удосконалення комунікаційної діяльності підприємства
dc.typeOther

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