Ice cream market research and introduction of a new product onto the market

dc.contributor.author	Morenets V.V.
dc.date.accessioned	2025-01-08T09:32:33Z
dc.date.available	2025-01-08T09:32:33Z
dc.date.issued	2023
dc.description.abstract	The bachelor's thesis the theoretical and methodological bases of marketing activities for the launch of a new product were considered, market segmentation and research of the marketing complex of a new type of ice cream were conducted, approaches to evaluating the effectiveness of the development of a new ice cream were determined, and recommendations were developed for the introduction of a new product to the ice cream market in Ukraine «Lasunka». Taking into account the nature of the activity of the enterprise «Lasunka» and the competitive environment in the ice cream market, it is recommended to conduct marketing research and segmentation, use targeting and positioning marketing in order to successfully introduce a new product and occupy a niche in the ice cream market.
dc.identifier.uri	https://ir.duan.edu.ua/handle/123456789/5067
dc.language.iso	en
dc.subject	marketing mix
dc.subject	marketing strategy
dc.subject	marketing positioning
dc.subject	new product development
dc.subject	production
dc.subject	distribution
dc.title	Ice cream market research and introduction of a new product onto the market

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