COMPETITIVENESS OF THE ENTERPRISE AND THE MAIN MARKETING ACTIVITIES TO IMPROVE IT
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Дата
2025
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Анотація
The bachelor's thesis examines the theoretical and methodological foundations of enterprise competitiveness development, assesses the competitiveness of the IBS MBA Business School of Alfred Nobel University in the current market environment, analyzes competitive advantages and weaknesses, and proposes directions for enhancing competitiveness through the improvement of marketing activities. The research results confirm the positive impact of the proposed measures on strengthening the enterprise's competitive position in the market.
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enterprise competitiveness, marketing activities, competitiveness assessment, improving competitive position, business education