Marketing activity of the enterprise and ways to improve it

dc.contributor.author	Nahaitseva O.S
dc.date.accessioned	2025-01-08T09:42:06Z
dc.date.available	2025-01-08T09:42:06Z
dc.date.issued	2023
dc.description.abstract	In the bachelor's qualification work, modern approaches to the essence of marketing activity and marketing management at the enterprise were considered, the state of the marketing activity of the Symbol enterprise was analyzed and evaluated, and ways of improving the marketing management of the Symbol network business were developed. Taking into account the specifics of the company's products and competitive conditions, it is proposed to select a target segment for the development of a complex of modern marketing communications based on a client-oriented approach.
dc.identifier.uri	https://ir.duan.edu.ua/handle/123456789/5069
dc.language.iso	en
dc.subject	marketing activity
dc.subject	marketing management of the enterprise
dc.subject	internal environment
dc.subject	market position
dc.subject	SWOT analysis
dc.title	Marketing activity of the enterprise and ways to improve it

Файли

Зараз показуємо 1 - 1 з 1

Зараз показуємо 1 - 1 з 1