Adjusting Bank Recruitment to the Specifics of the Millennial Generation as Conditions of Attractiveness Decline for Employment in the Banking Sector

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dc.contributor.authorМомот, Володимир Євгенійович
dc.contributor.authorЛитвиненко, Олена Миколаївна
dc.date.accessioned2020-05-21T14:28:35Z
dc.date.available2020-05-21T14:28:35Z
dc.date.issued2019-12
dc.description.abstractThe article discusses the problems of commercial banks related to the deterioration of their image as employers, especially in eyes of the millennial generation, which soon will become the most attractive category for employment in modern business. The main criteria that guide the millennial generation when choosing a future job are identified. A detailed analysis of the strengths and weaknesses of banks as employers has been carried out, and advice for image improvement has been formulated, aimed at the young audiences of potential bank employees. It was proven that banks should build not only an effective PR campaign to create a powerful image of a reliable employer, but at the same time they should establish a reliable system to counteract unfair competition, ultimately aimed at destabilizing financial institutions, which are most sensitive to image problems.uk_UA
dc.identifier.citationMomot V., Lytvynenko O. Adjusting Bank Recruitment to the Specifics of the Millennial Generation as Conditions of Attractiveness Decline for Employment in the Banking Sector // Financial Internet Quarterly „e-Finanse” 2019, vol. 15, no. 4, pp. 73-82uk_UA
dc.identifier.issn2719-3454
dc.identifier.urihttp://ir.duan.edu.ua/handle/123456789/3037
dc.language.isoenuk_UA
dc.publisherFinancial Internet Quarterly „e-Finanse”uk_UA
dc.subjectcorporate cultureuk_UA
dc.subjectemployer imageuk_UA
dc.subjectvalue systemuk_UA
dc.subjectgeneration theoryuk_UA
dc.subjectgeneration Zuk_UA
dc.subjectsocial capitaluk_UA
dc.subjectmanagement styleuk_UA
dc.subjectjob enlargementuk_UA
dc.subjectjob enrichmentuk_UA
dc.titleAdjusting Bank Recruitment to the Specifics of the Millennial Generation as Conditions of Attractiveness Decline for Employment in the Banking Sectoruk_UA
dc.typeArticleuk_UA

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Кафедра інноваційного менеджменту та міжнародної логістики