Development of marketing activities to improve customer service of the enterprise

dc.contributor.author	Horbunov I.D.
dc.date.accessioned	2025-01-08T09:29:37Z
dc.date.available	2025-01-08T09:29:37Z
dc.date.issued	2023
dc.description.abstract	In the bachelor's thesis the theoretical and methodological marketing measures to improve customer service of enterprises are considered, marketing analysis is carried out, recommendations for improving the organisation of marketing activities of the enterprise "The Credit Thing" are developed to improve the service. Taking into account the specifics of the services of "The Credit Thing" enterprise and competitive conditions, the introduction of marketing measures has been proposed, which will increase the competitiveness of "The Credit Thing" enterprise in the market.
dc.identifier.uri	https://ir.duan.edu.ua/handle/123456789/5066
dc.language.iso	en
dc.subject	marketing measures
dc.subject	improvement of customer service
dc.subject	customer satisfaction
dc.subject	quality of service
dc.subject	strategies
dc.subject	innovations
dc.subject	enterprises
dc.subject	analysis
dc.subject	shortcomings
dc.subject	literature review
dc.subject	marketing service
dc.subject	action plan
dc.subject	efficiency
dc.subject	economic feasibility
dc.title	Development of marketing activities to improve customer service of the enterprise

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