Entrepreneurship in the Era of the Digital Economy. Neuroeconomic Aspect
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Дата
2023-12-01
Назва журналу
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Назва тому
Видавець
BRAIN. Broad Research in Artificial Intelligence and Neuroscience
Анотація
Total technologization inherent in the present encourages
economic units, and especially enterprises, to adapt to the requirements
of the era of the digital economy. In order to achieve the main goal of
activity, entrepreneurs need to make decisions, applying not only
generally accepted economic knowledge, but also take into account the
emotional state, values and ethical preferences of their consumers.
The issue of synergistic application of digital capabilities and scientific
achievements in brain research and their adaptation to the economic
sphere in business activities is becoming relevant. The purpose of the
study is the analysis of entrepreneurial activity in the era of the digital
economy in the aspect of neuroeconomic development.
A high technical and intellectual level in the era of the digital economy
requires entrepreneurs to be constantly up-to-date. An interdisciplinary
approach is becoming more effective in training entrepreneurs, which
includes not only economic and digital sciences, but also psychology and
neurophysiology, which allows expanding the methodology and
deepening knowledge about a person. The study of the influence of brain
activity on the emotional mood and preferences of consumers has
modified standard marketing approaches. The synthesis of marketing
science with neurophysiology expands the opportunities of entrepreneurs
to study customer preferences and improve their products.
Synthesizing the economic meaning of enterprise activity and the way to
achieve this meaning led to the digitalization of business activity.
Innovative solutions of enterprise activity and the use of digital
technologies are the key factors in the development of contemporary
enterprises.
Опис
Ключові слова
Neuromarketing, digitization, innovative solutions, interdisciplinary approach, business training.